tombola ••• open for fun

Brand Platform / TV / OOH / Digital / Social / Radio

When Meanwhile started working with tombola they had the highest media spend in the sector, but had incredibly low unprompted awareness to show for it. Something had to be done. So, we gave them a new positioning: Open For Fun and launched it with an earworm of a song with the aim to disrupt and stand out in a fiercly competitive market. Open For Fun is an original composition co-written with Stefan Abingdon and Ashley Horne (formerly of The Midnight Beast) and directed by Big Red Button through Blink. The song soundtracks a 2 minute film that follows stand-up comic Jo Griffin as she spontaneously performs to people in moments of downtime, which grow more and more surreal as we progress through the spot. The campaign also consists of 60, 30 and 10 second cut downs, as-well-as OOH, social, digital and radio executions.

Urban billboard advertisement for Tombola, a gaming or lottery platform, featuring a hand holding a smartphone displaying various game icons, with the headline 'We put the 'ting' in commuting' and the subtext 'Open for fun.'
A bus stop advertisement board with the text "Open for fun. Unless you're into waiting at bus stops, of course." next to a red double-decker bus on a city street with trees and buildings in the background.
A large billboard with a yellow background and blue text, featuring an image of a hand holding a smartphone, positioned in front of a brick and steel bridge structure.
A smartphone displaying a promotional social media post for a gambling app. The post features a bright yellow background with bold blue text asking, "Seriously though, how many more memes can you watch?" and an illustration of a hand holding a phone showing the app's interface. Below, text promotes opening an account for fun and a deposit deal.
Digital billboard on a city street displaying an advertisement encouraging people to wait outside the changing rooms at Tombola, an online gaming site.