tombola ••• I’m A Celeb… sponsorship

Brand Platform / TV / Digital / Social

We created 14 new idents for tombola’s sponsorship of I’m A Celebrity Get Me Out Of Here. The work marked the end of the road for tombola’s infamous bug characters, which ran as the show sponsorship for 8 years, marking a change in direction as part of our ‘Open for Fun’ brand platform. While the bugs were great, they did more for I’m A Celeb than they did for tombola, so something that spoke more to the brand was required. Playing off the famous I’m A Celebrity language, we see our protagonists wanting to “get themselves out of there”, showing once again how tombola enables people to have a bit fun during much needed moments of downtime, amongst the manic pre-Christmas period.