Shelter ••• This Is Not A Christmas Ad

Film/Digital/Social/Key Art

Not every family is counting down to Christmas, so we created a Christmas ad for Shelter, that isn’t a Christmas ad at all; it’s a fundraising story of hidden homelessness, told through a mother and daughter’s bond as they fight to escape the type of bleak temporary accommodation that so many people are living in right now. With an original track scored and performed by Maverick Sabre, the film shows the pair in the build-up to the big day, only to show their excitement isn’t for Christmas at all, it’s for moving out of horrific conditions that more than 177,000 homeless children are living in.