Paddy Power ••• Track Silks

Stunt / Activation / Social / PR

We love seeing our ideas come to life for Paddy Power, and this was another fun collab with them for Cheltenham Festival. These bold and eye-catching range of tracksuits are styled on the most famous silks in horse racing, heralding the best week of jump racing on the planet. Four bespoke designs, all themed around some of the most memorable and unmistakable attire seen in the resort. Created in collaboration with jump jockey superstar Harry Cobden, and modelled by none other than. Ruby Walsh, Matt Chapman and Mick Fitzgerald. We launched the range at Paris Fashion Week, obviously, before hitting the racecourse to giveaway sets to lucky punters.