Netflix ••• Thursday Murder Club

Stunt / OOH / Social / Experiential / Press / PR

An entire campaign made of knitting was a first (we think) and created real buzz for the launch of The Thursday Murder Club on Netflix. We started with four knitted billboard that appeared at Kings Cross, Manchester Piccadilly, Glasgow Central and Birmingham New Street on the day of release. Passers by could get tactile with the poster but also take home a cosy little treat in the shape of a mini TTMC cross-stitch set.

Our knitted campaign continued with a media first stunt that saw us take over post boxes across the country. Handmade toppers, inspired by the popular and oh so quaint past time of yarn bombing appeared in towns and villages from Glasgow to London, with the unusual and unexpected ‘ads’ creating quite a buzz online. They toppers even made an appearance on the red carpet at the films premiere.

Finally, to round out the campaign and drive engagement through social channels, we hired the nation’s most famous knitter to create a unique jumper for TTMC cast member Tom Ellis to celebrate the launch of the film. Tom Daley’s post has been seen c800k times, and liked 48k times on his channels alone, whilst we await Tom Ellis’s post in the coming days.