H&M ••• IbraGYMovic

Branded Content / Social / Digital

Welcome to the Zlatan IbraGYMovic. Welcome to perfection. Welcome to getting the most out of an influencer and brand collab. The Zlatan IbraGYMovic is the ultimate (fictional, obvs) gym created by Zlatan. It’s a place you can go and look as good as Zlatan, only we’re talking about his H&M Move clothes, not his physique… as impressive as it may be. In its first week, the campaign achieved over 3m views on social media, primarily on TikTok.