Coventry Building Society ••• All Together, Even Better

OOH / Press /Digital / Social

We launched a new campaign entitled ‘All Together, Even Better’, to announce that The Co-operative Bank is now officially part of the Coventry Building Society family, following the completion of a £780m acquisition process. The campaign was designed to show that the combined business makes for a stronger financial organisation in the future, and to reassure consumers that both services will remain unchanged for now. The work also highlights how the shared mutual and co-operative origins of both will remain central to the purpose and values-driven organisation. The campaign ran across key out-of-home sites in major cities, including Bank Tube Station, as well as in social media, national press, and local news titles in both institutions’ respective hometowns of Coventry and Manchester.