ALA ••• Fortune Favours The Insured

Illustration / Social / Digital

Our first work for GAP Insurance providers, ALA Insurance, launches a new brand platform and campaign entitled, ‘Fortune Favours The Insured.’ The campaign aims to educate audiences on the importance of GAP, a product which covers the shortfall between what you paid for your vehicle, and the insurance payout. To cut through the busy sector, we collaborated with illustrator Ana Jaks to produce a series of tarot card designs which predict the unfortunate incidents that could leave customers carless, and out of pocket.